Thursday, January 30, 2020

Emergence of Critical and Cultural Theories Essay Example for Free

Emergence of Critical and Cultural Theories Essay Culture : the learned behavior of members of a given social group. Cultural studies: Focus use of media to create forms of culture that structure everyday life. Political economy theories: Focus on social elites use of economic power to exploit media institutions. 2 There are microscopic interpretive theories that focus on how individuals and social groups use media to create and foster forms of culture that structure everyday life. These theories are referred to as cultural studies theories. There are macroscopic structural theories that focus on how social elites use their economic power to gain ontrol over and 3 Cultural Theory: Theories openly espousing certain values and using these values to evaluate and criticize the status quo providing alternate ways of interpreting the social role of mass media. Those who develop critical theories seek to initiate social change that will implement their values. Political economy theories are inherently critical but some cultural studies 4 Critical theories often provides complex explanations for this tendency of media to consistently do so. E. g: some critical theorists identify constraints on media practitioners that limit their ability to challenge established authority. They charge that few incentives exist to encourage media professionals to overcome these constraints and that media 5 Critical theory often analyzes specific social institutions, probing the extent to which valued objects are sought and achieved. Mass Media and the mass culture have been linked to a variety of social problems, they are criticized for aggravating or preventing problems from being identified or addressed. A common theme in critical theories of media is that content production is so constrained 6 Consider for example, the last time you read news about members of a social ovement that strongly challenged the status quo? Why were the college students who protested against the Communist Chinese government in Tiananmen Square heroes of democracy and those in American anti-war hippies and radicals? Stories about movements imply problems with 7 controntation. Movement leaders demand coverage ot their complaints and they stage demonstrations designed to draw public attention to their concerns. Elites seek to minimize coverage or to exercise spin control so that the coverage favors their position. How do Journalists handle this? How should they handle it? Existing research indicates that this coverage almost always degenerates movements and supports elites. 8 Critical theory: Strengths: 1. Is politically based, actionoriented. 2. Uses theory and research to plan change in the real world. 3. Asks big, important questions about media control and ownership. 9 Weaknesses: 3. When subjected to scientific verification, often employs innovative but controversial research methods. 0 Rise of Cultural Theories in Europe: Despite its long life in American Social Science, the Limited Effects Paradigm never enjoyed great popularity in europe. European social research has instead been characterized by what U. S. Observers regard as grand social theories. Grand Social Theory: Highly ambitious, 1 1 In Europe, the development of grand social theory remained a central concern in the social s ciences and humanities. Mass society theory gave way to a succession of alternate ideas. Some were limited to specific nations and others spread across many countries. Some of the most widely accepted have been based on the writings of Karl Marx. Marxist theory influenced even the theories that were created in reaction against it. Marxist ideas formed a foundation or touch stone for most postworld War II european social theory and research. 12 Cold War politics colored much of the U. S. Response to it. Ironically, in the 1970s and 1980s, at the very time that Marxist failed as a practical guide for politics and economics in Eastern Europe, grand social theories based on Marxist thought were gaining increasing acceptance in Western Europe. 3 MARXIST THEORY: Marxist Theory: Theory arguing that the hierarchical class system is at the root of all social problems and must be ended by a revolution of the proletariat. Karl Marx developed this theory in the latter part of the nineteenth century during one of the most volatile periods of social change in Europe. In some respects, his theory is yet another version ot mass society theory- but witn several ve ry important alterations and additions. 14 He identified industrialization and urbanization as problems but argued that these changes were not inherently bad. Instead, he blamed ruthless robber baron capitalists for exacerbating social problems because they maximized personal profits by exploiting workers. Marx argued that the hierarchical class system was the root of ll social problems and must be ended by a revolution of the workers or proletariat. He believed that elites dominated society primarily through their direct control over the means of production (i. e. , labor, factories, land) which he referred to as the base of society. 15 But elites also maintained themselves in power through their control over culture, or the superstructure of society. He saw culture as something that elites freely manipulated to mislead average people and encourage them to act against their own interest. He used the term ideology to refer to these forms of culture. To him, ideology operated much like a drug. Those who were under its influence fail to see how they are being exploited. In worst cases, they are so deceived, that they actually 16 undermine their own interests and do things that increase the power of elites while making their own lives even worse. Marx concluded that the only hope for social change was a revolution in which the masses seized control of the base the means of production. Control over the superstructure -over ideology would naturally follow. He saw little possibility that reforms in the super structure could ead to social evolution, or if it could, that -that transformation would be very slow in coming. Elites would never willingly surrender POWER. Power must be taken from them. Little purpose would be served by making minor changes in ideology 17 without first dominating the means of production. Neomarxist Theory: Contemporary incarnation of Marxist theory focusing attention on the super structure. The importance that Neomarxists attach to the super structure has created a fundamental division within Marxism. Many neomaxists assume that useful change can begin with peaceful, ideological reform rather than violent revolution in which he working class seizes control of the means of production. 18 Some neomarxists have developed critiques that call for radically transforming the superstructure while others call for modest reforms. Tensions have arisen among scholars who base their work on Marxs ideas over the value of the work being done by 19 the various neomarxist schools. Textual Analysis and Literary Criticism: Modern european cultural studies theories have a second, very different source a tradition of humanist criticism of religious and literary texts that is referred to hermeneutics. Hermeneutics: the interpretation f texts to identify their actual or real meaning. 20 -humanists who worked to identify and preserve what came to be known as the literary canon a body of the great literature. The literary canon was part of what was referred to as high culture, a set of cultural artifacts including music, art, literature, and poetry that humanists Judged to have the highest value. 1 the level of culture to enable even more people to become humane and civilized. Over the years, many different methods for analyzing written texts have emerged from hermeneutics. They share a common purpose: to criticize old and new cultural ractices so that those most deserving of attention can be identified and explained and the less deserving can be dismissed. This task can be compared with that of movie critics who tell us which films are good or bad and assist us in appreciating or avoiding them. The primary difference is that movie critics are typically not committed to promoting higher 22 cultural values; they only want to explain which movies we are likely to find entertaining. THE FRANKFURT SCHOOL One early prominent school of neo-marxist theory developed during the 1930s at the University of Frankfurt and became known as the Frankfurt School. 3 Two of the most prominent individuals associated with the school were Max Horkheimer, its long time head, and Theodor Adorno, a prolific and cogent theorist. Horheimer and Adorno were openly skeptical that high culture could or should be communicated through mass media. Adorno argued that radio broadcasts or records couldnt begin to adequately reproduce the sound of a live symphony orchestra. He ridiculed the reproduction of great art in 24 magazines or the reprinting of great novels in condensed, serialized form. He claimed that mass media reproductions of high culture were inferior and diverted eople from seeking out (and paying for) the real thing if bad substitutes for high culture were readily available, he believed too many people would settle for them and fail to support better forms of culture. The Frankfurt School has been criticized along with other forms of traditional humanism for being too elitist and paternalistic. By rejecting the possibility of using media to disseminate 25 high culture, most ot the population was ettectively denied access to it Many ot the schools criticisms of media paralleled those of mass society theory and had the same limitations. The Frankfurt School eventually had a direct impact on American social research because the rise of the Nazis forced its Jewish members into exile. 26 During the period of exile, however, Frankfurt School Theorists remained prodductive. They devoted considerable effort, for example, to the critical analysis of Nazi culture and the way it undermined and perverted high culture. In their view, Nazism grounded on a phony, artificially constructed folk culture that had been cynically created and manipulated by Hitler and his propagandists. 27 Nazism helped them envision the Germany they longed to see a unified, proud ation with a long history of achievement and a glorious future. As they rose to power, the Nazis replaced high culture with their pseudofolk culture and discredited important forms of high culture, especially those created by Jews. 8 DEVELOPMENT OF NEOMARXIST THEORY IN BRITAIN: Dunng the 1960s and 1970s , two important schools of neomarxist theory emerged in Great Britain. British Cultural studies and political economy theory. British cultural studies combines neomarxist theory with ideas and research methods derived from diverse sources including literary criticism, linguistics, anthropology, and history. This theory has attempted to trace historic elite domination over culture, to criticize the 29 social consequence of this domination and to demonstrate how it continues to be exercised over specific minority groups or subcultures. British cultural studies criticizes and contrasts elite notions of culture, including high culture, with popular, every day forms practiced by minorities. The superiority of all forms of elite culture including high culture is challenged and compared with useful, valuable forms of popular culture. Hermeneutic attention is shifted from the study of elite cultural rtifacts to the study of minority grouped Lived culture. 30 Graham Murdock(1989) traced the rise of British cultural studies during the 1950s and 1960s. Most important theorists came from the lower social classes that were the focus of the movies. The British cultural studies critique of high culture and ideology was an explicit rejection of what its proponents saw as alien forms of culture imposed on minorities. They defended indigenous forms of popular culture as legitimate expressions of minority groups/ A dominant early theorist was Raymond Williams, a literary scholar who achieved 31 Notoriety with his reappraisals of cultural development in England. Williams ideas were viewd with suspicion and skepticism by many of his colleagues at Cambridge University. Toward the end of 1960s and into the 1970s, Williams turned his attention to mass media. He was more broadly concerned with issues of cultural change and development as well as elite domination ot culture. 3 repackaged as popular, mass media content. If there were to be genuine progress, he felt, it would have to come through significant reform of social institutions. The first important school of cultural studies theorists was formed at the University of Birmingham, during the 1960s and was led by Stuart Hall. Hall (1982) was especially influential in directing several analyses of mass media that directly challenge limited effects notions and in introducing innovative alternatives. Building on ideas developed by Jurgen Habermas(1971 , 1989) and Williams, Hall argued that mass media liberal -democracies can be best understood as a pluralistic public forum in which various forces struggle to shape popular notions about social reality. Pluralistic Public Forum: In critical theory, the idea that media provide a place where the power of dominant lite can be challenged. British Cultural Studies: Strengths: 1 . Asserts value of popular culture 2. Empowers Common Man 34 3. Empowers minorities and values their culture. 4. Stresses cultural pluralism and egalitarianism. Weaknesses: 1. Is too political; call to action is to subjective 2. Typically lacks scientific verification; is based on subjective observation. 3. When subjected to scientific verification, often employs innovative but controversial research methods. 35 Unlike traditional Marxists, Hall did not argue that elites can maintain complete control over this forum. In his view, elites dont need that power to advance their interests. The culture expressed in this forum is not a mere superficial reflection of the superstructure but is instead a dynamic creation of opposing groups.

Wednesday, January 22, 2020

Some Surrender :: English Literature

Some Surrender I have recently read, analysed and enjoyed the short story â€Å"Some Surrender† by Bernard Maclaverty. I found this story very enjoyable as the author’s background themes were portrayed through a memorable and interesting dialogue in a thought provoking manner. The plot revolved around a hill walking trip for a father and son. It starts off with the climbing of the hill and the two catching up with each other as they have not spoken in a long time. They are celebrating the fathers 75th birthday. We hear of Roy’s – the son – failed relationship with his parents. This is due to his mother’s disapproval of him marrying a catholic woman and having a child out of wedlock. â€Å"She wasn’t even a good catholic.† Once at the top of the hill the two men share and discuss their views on the troubles in Ireland. They also talk about Roy’s job and his road to success i.e. writing a book. We learn about their secret meetings and how they used the rugby matches as an excuse. Afterwards, on their way down the hill, Roy realises how his father has aged and how fragile he has become. I found that characterisation had a major part to play in this prose as they each showed different political opinions and how these views have major effects on their lives. The father – who has lived and worked in Belfast all his life - is seventy five years of age and is getting on, although there is an obvious deterioration in health he is still fairly fit and has a â€Å"spring in his step†. He was an architect and had designed quite a few high-rise buildings, all due for demolition within the next few years. We hear that he has always been loyal to his wife and is well educated â€Å"I chose your mother. I didn’t choose you.† He stood by and respected his wife’s decision to disown their child, but he did not completely reject him. His views on political matters are very prejudiced and bigoted, always being anti-catholic . The son - Roy - is forty four years old and is a fairly successful photographer. â€Å"I see your postcards all over the place. Supermarkets even.† He has a book to be published and has got a new position working in Dublin. Despite his good job, we learn that he did not work hard in and came out of school with little or no qualifications. â€Å"You failed because you didn’t work hard enough.† After twenty years, only now has Roy got an easy and relaxed relationship with his father, despite his decision.

Tuesday, January 14, 2020

Value Based Theory & Competitive Advantage

To remain competitive in the 21st century there are key pillars that an organization needs in order to be a leader in their industry and will enable it to value the needs for their customers globally. These pillars include an effective management style, diversity management and business ethics. These key pillars with a strong organizational culture will enable an organization to gain a competitive advantage over their competitors. In order to be successful in the 21st century market, an organization must be able to identify and adapt to these pillars.How these pillars are connected to competitive advantage is what this paper is about. Measuring the values for these pillars will allow an organization to work in different cultural environments and come out strong and successful. They will enable a company to gain a competitive advantage in the global market. These pillars will be represented within a 100 year old corporation that has changed in order to adapt to the 21st century market United Parcel Service, UPS. Introduction: Competitive advantage is something that we hear everyone talking about nowadays.From our CEO’S, teachers, managers, community leaders, small business owners, students, and people who are thinking of embarking in the world of entrepreneurship. The first thing we need to define is what exactly competitive advantage is and why is it so important in today’s world, the 21st century. Competitive advantage is â€Å"the ability of one organization to outperform other organizations because it produces desired goods or services more efficiently and effectively than they do† (Jones & George, 2010 p. 22).Knowing the definition of competitive advantage is not sufficient for managers to be able to apply a market based value driven management strategy. The authors intend to give the readers an overview of the key pillars that are necessary to develop and maintain competitive advantage globally within organizations. The key pillars tha t every organization must incorporate are a successful management style, diversity management, business ethics and a strong organizational culture that will facilitate competitiveness in today’s global environment.Gable and Ellig (1993) introduced a new approach for businesses to coordinate the different decisions and the amounts of information managers are faced with everyday. They called the new approach â€Å"Market Based Management†. Gable and Ellig (1993) believed that in order to understand an organization and have it compete at an advantage in today’s market they have to let it act as a free society and apply the market principals. Otherwise they will â€Å"find themselves distant competitors to firm that do† (Gable & Ellig, 1993, p. ). In order to apply the market based principals every organization needs to evaluate the eight facets of value driven management (Pohlman, 1997). Pohlman (1997) basically summarizes the theory by stating what is value d is what will ultimately drive actions. In the transportation and logistics industry the customers are one of the main direct forces from the ever changing and evolving task environment in which managers are faced with day in and day out.The reason that customers are one of the main forces is because it is the customers that end up influencing the decisions, strategies, missions, purpose and values of the corporations in the 21st century. The authors must first define what customers are because customer satisfaction is the main goal of any organization that is in business. â€Å"Customers are the individuals and groups that buy the goods and services an organization produces. † (Jones & George, 2010, p. 186). Customers in the transportation and logistics industry demand delivery of their products in the fastest and most economical way possible without suffering any damage.We will examine UPS in each of the main pillars (management, diversity, ethics, culture and global inter action). Organizations and managers must analyze forces in the general environment on an ongoing basis. Organizational planning and the decision making that goes into planning are constantly affected by all types of forces in the general environment. Political and legal forces are the results of the changes that occur from new laws and regulations that affect the ways organizations structure their business model (Jones & George, 2011).Laws are an extension of ethical conduct and practices such as workplace safety and discrimination such as Title V11 of the 1964 Civil Rights Act which prohibits employment discrimination based on race, religion, national origin, sex, color. As well, in 1997 the federal government issued guidelines for accommodating individuals’ rights to religious worship in federal buildings in the â€Å"The White House Guidelines on Religious Exercise and Expression in the Federal Workplace† (Jones & George, 2011).UPS has standardized rules and procedu res that are formalized in their Code of Business Conduct which addresses legal and ethical issues and states the company’s values and management philosophies. Since UPS is a global organization, political forces from the general environment such as deregulation and the decline of trade barriers provides the company with increased business opportunities (Jones & George, 2011). These factors also provide challenges for UPS because they must be ever vigilant while operating globally to be sure that their ethical corporate values are being enforced while conducting business outside of the United States.As a global corporation, â€Å"UPS recognizes that it plays a role in acknowledging basic human rights in accordance with our high standards for the treatment of our people† (UPS, 2004). Organizational Culture Organizational culture is defined as â€Å"the shares set of beliefs, expectations, values, norms and work routines that influence the ways in which individuals, gro ups and teams interact with one another and cooperate to achieve organizational goals. † (Jones & George, 2010, p. 684). UPS creates a corporate culture that fosters an environment of innovation. Innovation is crucial for attaining competitive advantage for companies. Innovation versus imitation motivates companies to launch new products and become pioneers on markets† (Jimenez & Sanz-Valle, 2011). The leadership at UPS understands that to use the imitation model of organizational culture can hold back their employee’s creative growth potential. This can affect the company place in the market since they will always be following the market leaders for an opportunity to bring the next great idea to market.In the Market-Based management this principle is under â€Å"Rules that Promote Prosperity† (Gable & Ellig, 1993). There are direct links between an organizational culture and the employee’s attitude towards changes in employees work environment. â₠¬Å"The change within an organization takes place in response to business and economic events and to the processes of managerial perception, choice, and actions† (Pettigrew, 1985). Corporations must be able to adapt to change in regards to their management style.The ability for corporations to adapt to both their internal and external forces will help them remain competitive in the 21st century (Jones & George, 2010) Research conducted in companies in Malaysia, concluded that â€Å"The change process in each organization is unique in each situation, due to the differences in the nature of the organization, the nature of the business, the work culture and values,†¦and also the behavior and attitude of the employees† (Rashid, Sambasivan, & Rahman, June 2008).The study exams the links between an organization’s ability to change in regard to the changing markets and demands of their industries, and how employees and manager attitudes toward rapid changes in marke tplace can affect the success or failure of change. The researchers in this article show that companies that fail to be fluid in implementing change will have a disadvantage compared with companies that adopt changes more quickly. What should be the concept of organizational culture and climate that UPS is to use to operate in the 21st century? In terms of the basic assumptions, values and beliefs, it is the culture of an organization which dictates the expected employee behavior permits to form a compatible work environment, namely, the organizational climate† (Yahyagil, 2006). Management Behavioral management is defined as â€Å"the study of how managers should personally behave to motivate employees and encourage them to perform at high levels and be committed to achieving organizational goals† (Jones & George, 2010, p. 56).Founded by management scholar Mary Parker Follett, â€Å"†¦ was concerned that management theorists of her time were ignoring â€Å"the hu man side of the organization† (Jones & George, 2010, p. 56). â€Å"She pointed out that management often overlooks the multitude of ways in which employees can contribute to the organization when managers allow them to participate and exercise initiative in their everyday work lives† (Jones & George, 2010, p. 56). â€Å"Follett took a horizontal view of power and authority†¦Ã¢â‚¬  verses the traditional vertical chain of command of her contemporaries (Jones & George, 2010, p. 6). By empowering employees UPS managers can give employees the autonomy to make decisions. In this approach managers serve the organization more efficiently because they can spend their time mentoring and guiding employees, and also gaining insight into worker’s knowledge that assists managers with their primary functions of planning, organizing, leading, and controlling. Diversity What does valuing diversity have to do with a corporation’s ability to obtaining a competitive a dvantage over its competitors?In order for an organization to create customer and employee values that maximize value over time, the organization first needs to understand employee diversity management (EDM) and how diversity and management will play a role in obtaining a competitive advantage against the competition. â€Å"Treven and Muley (2007) highlight the impact of EDM on competitive advantage and the innovativeness of employees as an outcome to EDM. In other words, by managing diverse employees effectively and efficiently an organization will gain innovation from employees and in turn the corporation will gain a competitive advantage.The findings within their research â€Å"suggests that the organizations that manage employee diversity effectively may gain competitive advantage† (Treven and Mulej, 2007, p 144)† (Olivares , 2011). The positive short term and long term impact that an organization can obtain by effectively managing their diverse workgroups is †Å"Effective EDM can cause lower costs and improved employee attitudes, recruiting efforts, increased sales, market share and corporate profits, increased group problem solving as well as innovation and creativity† (Treven & Mulej ,2007, p. 50). How can EDM lower organizational cost and improve employee attitudes? Treven and Mulej (2007) state that diverse employee feel less inclined to make decisions and are not as satisfied with their careers. This is based on their psychological commitment to the organization they are currently working in because they are different from their co-workers or peers. Based on this alone we can see how a minority employee can suffer a decrease in innovation if not managed properly.Given that most decisions are made by small groups of people working together, Holman, Knippenberg, Kleef and Dreu (2007) it is necessary for organizations to rely on cross-functional work groups in order for them to achieve and stimulate innovation as well as solve pro blems to make the right decisions. Holman et al. (2007) was able to show that work groups with diversity fault lines are still able to effectively use their informational diversity if they believe in the value of diversity. Having a work group with pro-diversity beliefs will in fact provide the organizations with a competitive advantage.This will resonant in the organizations short and long term plans (Olivares, 2011). They were able to â€Å"find a significant main effect of diversity belief’s indicating that groups with pro-diversity belief’s performed better than did groups with pro-similarity beliefs† (Holman et al. , 2007, p. 1193 ) in terms of performance. This demonstrates that we must evaluate the employee’s values to be sure that we manage diversity effectively and take into account the significance the pro-diversity beliefs have on the outcome of our employees.If you have a diverse work group and ineffective EDM that does not value employees you will not be able to create innovative nor will creativity, and that creates a negative attitude among the employees. The lack of EDM would be a value destroyer, â€Å"the major reasons given for value destroyers in organizations were a bad attitude or very poor system† (Pohlman, 1997, p. 9). What are some steps that can be taken in order to make sure that organizations value diversity and therefore maximize value over time? Jones and George (2010) summarize effective diversity management into three steps.The first step is to â€Å"secure top management commitment† (Jones & George, 2010, p. 164). Without the buy-in of the top leaders of the organization incorporating effective diversity management would be unsuccessful. â€Å"Top managers need to develop the correct ethical values and performance- or business-oriented attitudes that allow them to make appropriate use of their human resource† (Jones & George, 2010, p. 164). The second step is â€Å"strive to inc rease the accuracy of perceptions† (Jones & George, 2010, p. 164).Managers need to be open to different views and different perspectives and encourage the same among the entire workgroup (Jones & George, 2010). It is also important for the mangers to not be judgmental of the person and also be willing to change their views about the person, issue or event that is taking place. The last step is to â€Å"increase diversity awareness† (Jones & George, 2010, p. 164). Most people view other people from their own perspective but the organizations should make sure they have some type of â€Å"diversity awareness programs† (Jones & George, 2010, p. 64) in order for the employees to appreciate diversity. A clear example of one way UPS is increasing diversity awareness is through a program called Urban Internship Program. â€Å"The program has been around since the 60’s. The program takes managers in the upper level and some middle level managers out of their usual habitats for a month and sends them to work in communities where they might serve meals to the homeless, help rid communities of ghetto and drugs, help migrant farm workers build temporary houses and schools, or teach teachers to manage a classroom† (Filipczak, 1992).The mangers are drafted and there is no option of saying â€Å"no† to this program. â€Å"The rationale behind it all is simple. Being aware of an issue is not the same as knowing about it, and knowing about it is not the same as doing something about it† (Filipczak, 1992 p. 43) Olivares (2010). That is an example of a program that can be implemented in order to increase diversity awareness, therefore maximize employee value and in turn maximize customer values over time. Business EthicsEthical practices in organizations unquestionably add value and enable corporations to build a competitive advantage. The theory behind Market-Based Management is that the principles of a free and democratic society where people live work and thrive without unnecessary government restriction apply not only to society but to businesses as well (Gable & Ellig, 1993). In successful companies like UPS, strong corporate values and ethics are the underpinning of an effective business model.Scott Davis, chairman and CEO of UPS states, â€Å"UPS’s strong reputation for ethical behavior has enabled us to attract and retain the best people and loyal customers; it has opened doors for us in new and emerging global markets, and allowed us to transform our business to meet changing customer needs. As we continue to seek ways to open doors in new and emerging global markets, our commitment to integrity will allow us to do so† (UPS, 2004). UPS utilizes market based practices in its business model by empowering employees through extensive training and its policies and procedures.UPS develops employee’s careers and promotes from within by emphasizing that employees must continually seek out positions with greater responsibility (UPS, 2004). In addition, UPS creates vested interest in the company by employees since if offers stock ownership. As a business strategy and value adder over time, UPS believes that if it provides excellent employment opportunities and an excellent work environment for its employees, they will in turn provide excellent quality customer service and value to end users.UPS is viewed as an industry leader in ethical business practices, business ethics and corporate social responsibility. Strong corporate ethics have profoundly affected UPS’s ability to compete and excel in the transportation and logistics industry. Value Management theory states that what is valued drives action (Pohlman, 1997). UPS values its employees, which it treats like its customers. This is demonstrated through its ethical corporate structure. One of the business strategies employed by UPS is that they recruit talent with diversity in mind.According to Armstrong, et al. (2010) diversity and equality management systems seek out employees to fill talent deficits with employees that are more similar to customers and who can better communicate and relate to the needs of the customer base. This type of strategic human resource management is associated with higher business performance and added value over time. UPS does not hire simply to fill quotas but because it is the right thing to do, not only from both an ethical and moral imperative, but also a business driver.Market-based management practices dictate that moral decisions are not at odds with profitability rather doing what is right â€Å"enhances profitability over the long term† (Gable & Ellig, 1993). Corporate social responsibility (CSR) programs have become widely used as strategies for organizations to demonstrate their business ethics. These programs can be costly and it is questionable as to their overall impact on creating competitive advantage for the company. There are three drivers for CSR in most corporations: compliance to prevailing laws to avoid legal problems, ethical convictions and a reduction in waste and increase in profitability.Even though CSR programs can be costly if stakeholders, like the public, feel that they are not being served by the way the organization conducts business sales generally suffer. UPS uses CSR programs such as the previously mentioned Community Internship Program (CIP) where managers spend four weeks with a non-profit agency in rural or urban areas in an effort to improve conditions in those areas, and to gain insight into â€Å"walking a mile in another man’s moccasins†. Market-based management shows that pro-social behavior benefits society as a whole as well as the bottom line of an organization.Trustworthiness is a source for competitive advantage in organizations and its link to wealth creation over time. If the organization’s leaders generate an environment of trust the following occurs; high er employee commitment, better interpersonal relationships between employees and management, a stronger â€Å"social contract† or connection between the employee and the organization and a more positive view of human resource policies and procedures (Caldwell & Hansen, 2010).Consequently, the employee bring â€Å"energy, passion and excitement† to his/her role that affect what the person is willing to contribute to the organization and this becomes an enormous source for competitive advantage and value over time (Caldwell & Hansen, 2010). Market-based management states that â€Å"a culture of genuine humility and honesty must be established in order to achieve organizational learning and profitability (Gable & Ellig, 1993).UPS’s mission statement includes principles that promote honesty and fairness through strong corporate leadership that are driven by honest relationships and ethical decision making. The mission of business in a market based society is profit . The business outcome in a capitalistic society is that both the business and the stakeholder benefit from the system. Because there is a power differential between the organization and the stakeholder there is always a chance for an abuse of power. This is where the importance of ethics comes in.Since the stakeholders (employees, customers, stockholders, the community, etc. ) are directly impacted either beneficially or negatively by the actions of the company, it is crucial that business ethics are in place and operational to reduce harm and maximize business objectives. Robin (2008) states â€Å"that business should treat each stakeholder group as if they were partners in the success of the firm†. In other words, what benefits the stakeholder creates value and benefits the business.This ties into Market-based management because when businesses practice â€Å"adherence to commonly acknowledged business ethics (it) makes us all wealthier by reducing the amount of resources we have to devote to contract negotiation and enforcement† (Gable & Ellig, 1993, p. 21). UPS follows a strict adherence to formalized codes of behavior and procedures to ensure business goal are being met while fair and ethical standard are being practiced. Boesso and Michelon (2010) studied the link between corporate social responsibility (CSR) and financial performance of corporations.The research indicates that CSR must be strategic in order to result in the greatest gain for business and generate value over time. Companies which focus on a few core issues rather than hundreds of more generic issues find better success in competitive advantage and better benefit to society as a whole. Furthermore, the research indicates that increased competitive performance and outcome can also be measured by items other than financial performance. Productivity, innovativeness and human capital are also indicators of competitive advantage and value over time.As well, the researchers point out that part of the economic value of CSR and stakeholder management is that it brings companies and society together because of the value generated for all parties. The underpinning of market-based management is that it recognizes that the market system is designed to enable groups of people to achieve superior results when working together that are exponentially greater than could be achieved if they were working separately. Organizations like UPS have a â€Å"big picture† view of CSR as a value-adder and utilize best practices that benefit the organization and ultimately society as a whole.Ethical management alone does not guarantee success for a company. Ethical corporate values and practices are but one element of an entire set of practices that lead to competitive advantage and success. Empowering employees through market-based management techniques and a strong commitment to employee development is a fundamental value driver. Ethics as a whole in business is crucial for long term value creation and sustainability for the organization. Globalization In the competitive environment of global markets, value driven management and adherence to specific requirements must be considered before entering these markets.A business management strategy, such as Value Driven Management, signifies the comprehensive success of a company over time (Pohlman, 1997). In determining long-term results, organizations must also understand the factors and driving components that are crucial to creating these opportunities in global markets (Sherwin, 2010). Through understanding political, economic, demographic, legal, and socio-cultural factors, companies can enter these markets and compete successfully against other companies (Jones & George, 2011).It is important for the companies to know â€Å"the impact of these external factors is processed and greatly affects a firm’s outputs that are the products and/or services produced and the markets targeted and penetr ated that impact the overall performance of the firm† (Sherwin, 2010, p. 66). It has been presented that for companies to create the greatest opportunity of output of good and services requirements, such as, Customer Relationship Marketing, CRM and New Product Development, NPD will be needed.When organizations move from one environment to another, decisive measures must be implemented in order for the consumer within that culture to accept the goods and services offered by the company (Ivanova & Castellano, 2011). By mean of CRM or Customer Relationship Marketing, is one of the strategies used towards incorporating Value Driven Management. This â€Å"is a philosophy that is based upon leadership perspectives regarding differentiating customers and prospects by current and future value and meeting individualized and customer needs† (Sherwin, 2010, p. 9). An example of Customer Relationship Marketing is when UPS expanded into Canada, its first global market in 1975. At fi rst, when entering this market, UPS was not given the license needed in order to drive it trucks on their highways. To meet the needs of the government and still perform deliveries for it customers, UPS decorated taxis with their company logo to transport and deliver packages in order to accommodate government regulations (United Parcel Service, 2007).To satisfy these needs or regulations of the government, it became the responsibility of top-level management or company values to create strategies and procedures in order to allocate their resources effectively (Sherwin, 2010). UPS still continues to do business in Canada today because it had gained the trust of government officials and existing customers by determining their need through their current and future value by using Customer Relationship Marketing strategies. This would not have been realized if top-level management did not comply with overall country values.It is crucial for companies to determine the owner’s valu e, or the overall company’s value and the importance of emphasizing the benefits that maximizing value over time has on an organization. â€Å"It is not to imply that other values are not equally important, but we must understand when we are working in an organization our job there is to maximize the value for the owners. When all is working well, the values of employees, customers, suppliers, third parties, and owners will be in harmony† (Pohlman, 1997, p. 21). Under these conditions, eginning with top-level management, they must strategize or develop a game plan to utilize every resource, asset, or opportunity within the company; to gain a competitive advantage over competitors within the bounds of the global market they are penetrating. For these reasons it is imperative and recommended for companies to use Customer Relationship Marketing with the values of the company to obtain a competitive advantage over time. In order for companies to succeed in the global marke t, innovating new products and services are necessary to obtain sustainable competitive advantage (de Brentani, et al. 2010). â€Å"Product innovation and the trend to globalization are two important dimensions driving business today, and a firm’s global new product development (NPD) strategy is a primary determinant of performance† (de Brentani, et al. , 2010, p. 143). One prime example of this, is in 2004, when UPS designed and introduced Quantum ViewSM Manage, this would allow for consumer who sent the package to effortlessly monitor the transportation of small parcels within the bound of their supply chains and improve services by using technological applications created by UPS (United Parcel Service, 2007).In creating this application, this allows UPS to further globalize itself by introducing innovative services such as the Quantum ViewSM Manage. In the case of UPS, initiating a new product development strategy is a crucial element towards product innovation if c ompanies are to eliminate any barrier to entry (de Brentani, et al. , 2010). To successfully implement a new product development strategy, ideas will originate from organizational culture and senior management (de Brentani, et al. , 2010).It is the environment within the company that shapes the design and direction of innovative ideas and services that will be used and incorporated into global markets. â€Å"Thus, both the strategy factors as well as certain intangibles characterizing the firm’s behavioral environment (BE) have been found to affect global NPD program outcome† (de Brentani, et al. , 2010, p. 144). Without the role of management and culture within the organization, companies will not be able to produce more economically or create value for its customers in the global market in which they are seeking to penetrate (de Brentani, et al. 2010). Conclusion In conclusion, organizations that incorporate strong and functional organizational culture, an effective management style, diversity, and ethics will sustain a competitive advantage in the 21st century only if they value the needs of their employees, customers, owners, countries, and organizations globally. Organizational culture will identify how a company will operate in the market, how they will behave in day to day operations, and how they will be able to adapt to change.Management styles empowering employees will allow them to take more initiative within their work responsibilities which will lead to increased job satisfaction. The authors recommend fro UPS to continue to have an organizational culture that provides an environment which supports the established goals of the organization. For organizations to stay competitive in the 21st century is becoming more and more essential for them to stay on top of their game Second recommendation is to incorporate an effective management style that encourages employees to have more autonomy.This will allow them to take initiatives in deci sions that need to be made within the organization. . Effectively managing employee diversity and making sure that the customer, employee, owners, organization, and external values are all in tune with each other is the mix that is needed in the 21st century in order for an organization to be competitive in today’s global environment.Third recommendation is to continue to manage diversity effectively and that will enable the group to come up with creative and innovative ideas that will put the organization first in their industry Once the key pillars are defined we need a strong business ethics to refrain from questionable practices and set standards that meet or exceed moral and legal measures. Fourth recommendation, it is important for organizational members to be responsible for maintaining a superior level of ethical behavior.Last but not least is to make sure we are valuing and adapting to the customers needs globally in order to maintain a competitive advantage in the g lobal marketplace even it means to change the organizations strategy overseas. If UPS fails to follow these key pillars that are necessary in the 21st century it can impact their global operations in both the short and long term. Our recommendation to UPS is for them to continue what they are doing and also continue to evaluate the needs of their customers, employees, owners, rganization, and countries in which they operate to remain successful in today’s globally expanding market on a quarterly base.

Monday, January 6, 2020

Civil Disobedience Through the Eyes of Non-Violent Protests - Free Essay Example

Sample details Pages: 4 Words: 1273 Downloads: 6 Date added: 2019/05/13 Category Society Essay Level High school Tags: Civil Disobedience Essay Did you like this example? To what extent has civil disobedience been morally justified through non-violent protests? In the past, sit-ins have been used as a form of peaceful protest to raise awareness about injustice. Because sit-ins are a form of indirect disobedience, they are a key social change that I argue should be used to build power and effect change. Civil disobedience in some cases can overlap with other forms of dissent. Don’t waste time! Our writers will create an original "Civil Disobedience Through the Eyes of Non-Violent Protests" essay for you Create order In that way, non-violent resistance is the best strategy that can be used to advocate for social justice. Symbolic protests, like sit-ins, can be justified in being an effective form of non-violent protest. Non-violence resistance is the practice of achieving goals through symbolic protests, civil disobedience or other methods, while being nonviolent. Movements have pragmatically adopted methods on nonviolent action as an effective way to achieve social/political goals. Some of the most effective types of nonviolent resistance include public speeches, marches, boycotts and sit-ins. These types of methods can be the most effective if they are peaceful, advertise precisely/correctly, are united as a group of protestors and at the end know how they are going to resolve the issue. Following these simple steps, leads to successful movements with a true purpose in hand. An example of an effective form of protest includes sit-ins, discussed in Sascha Cohens article, Why the Woolworths Sit-I n Worked. Sit-ins were great strategies used that were precursors to todays social justice activism, particularly the #blacklivesmatter call to action against police brutality (Cohen 177). In this way, this grassroots movement (sit-ins) was a nonviolent strategy of civil disobedience that lead to the passage of the Civil Rights Act, ending racial segregation. Sit-ins were effective in demonstrating that nonviolent direct action could be successful. I know sit-ins created a path for future stand-ins, ride-ins, wade-ins, etc. This is why movements like these can build power dramatically and create change within the blink of an eye. Steps to help describe a nonviolence protest, provided by Martin Luther King Jrs article, Letter from a Birmingham Jail included fact-finding, negotiation, self-purification and direct action (King 150). Fact-finding includes identifying the injustices, and telling the difference between a just and an unjust law and its alignment with moral laws. The negotiation stage is essential because its peaceful goals for political change can sometimes only be achieved after action. Meaning that negotiations must be two-sided, with both sides having equa l power and good faith. The self-purification step entails questioning a persons own moral strength and lastly, nonviolent direct action fosters tension, which in turn fosters the need for negotiation. With these steps being implemented, people were able to enforce nonviolence to promote their organizations and campaigns, like sit-ins. Following these steps allows for a successful and effective nonviolent social change. I also believe that nonviolence is a way of life for courageous people, taking a step forward for a call to action. Nonviolence in the end defeats injustices meaning the entire world learns to embrace justices. I believe sit-ins were effective because in some way they followed these four steps. Sit-ins evolved around an unjust law, where minorities were enslaved by the majorities (segregation), it included a respectable negotiation of peaceful sitting, it was self-purified because the ones who started the movement were able to mobilize people to participate as the movement later progressed, and lastly there was tension/direct action among the white supremacists. Because of how MLK viewed nonviolence, he believed nonviolent resistance is the most powerful weapon that oppressed people can use in breaking loose from the bondage of oppression (King Interview 2:50). This being said, the oppressed people were those who had no freedom. Through the nonviolent protests mentioned in his interview, MLK strongly believed that nonviolence was the strongest approach to regime from the system. Like MLK, I think nonviolent resistance is the most powerful because nonviolent resistance presents fewer obstacles to moral and physical involvement and commitment. Successful nonviolent resistance is more durable and overall peaceful.Another key symbolic protest that can be effective includes boycotts. Martin Luther King Jrs activism, motivated by religious convictions and his commitment to equality and justice, led to protests like the Montgomery bus boycott. Boycotts were used as a strategy for addressing racial inequality stressing the importance of economic opportunities in black communities (Cohen 176). In my opinion, MLKs activism could be morally seen as civil disobedience because he used principles of nonviolent resistance to take action on his beliefs. Although boycotts now are different than they were during the civil rig hts movement, I believe those boycotts were effective because many people we able to participate, knowing they would create an effect on others. The economic Montgomery bus boycott was effective in making bus companies realize they were losing more than half of their income without African Americans being able to use buses as transportation. This protest was successful because it ended with the U.S. Supreme Court ruling that segregation on public buses was unconstitutional. Although I withstand my position of following non-violent movements like sit-ins, I know there are times in which people dissent with violence. Malcolm X was a black influential leader, who wanted to achieve true independence and equality of black power. He was apart of the Nation of Islam, and formed the Organization of Afro-American Unity as discussed in his speech at the Founding Rally of the Organization of Afro-American Unity. Malcolm Xs organization was divided into categories including establishment, self-defense, education and social. In Malcolm Xs category of social in the Afro-American Unity Organization, he stated that, Anytime we know that an unjust condition exists and it is illegal and unjust, we will strike it by any means necessary (Malcolm X 162). Malcolm X felt that black citizens were entitled to secure their rights by any means nec essary including the use of violence. Although MLK and Cohen implemented nonviolence resistance, by any means necessary can be used with non-violent protests because people can have a successful outcome by any means necessary if and only if it includes non-violent strategies. I feel that civilians are entitled to take responsibility for their actions, whether that includes performing an act of violence or non-violence. Malcolm X does in fact consider non-violent methods because they are the only successful methods. He believes that people should be nonviolent, with those who are nonviolent with them (Malcolm X 160). Like Malcolm, I can somewhat agree with what he is saying. I think people should always try to perform acts with non-violence to keep problems as peaceful as possible, but I do understand Malcolms point of view in people being violent for the wrong purposes. If someone is being violent towards you, you are going to be violent towards him or her also because you are going to want to defend yourself. Although t his can be true, nonviolent resistance will always present fewer obstacles, making non-violent methods easier to use, to moral and physical involvement. With higher participation, more opportunities are created for innovation and civil disruption. In conclusion, non-violent forms of protests are the most successful and have the greater outcome. Civil disobedience involves the refusal to obey laws that are immoral or unjust. With civil disobedience being justified through non-violent forms of protests, it can be the best method used to create a successful protest. Nonviolence is the best strategy because it includes being peaceful and un-destructive, contributing to its effectiveness. As the world progresses, of course there will continue to be protests, but to be honest the best method applied should be non-violence because it is the most effective. Violence by protestors can undermine the public support; therefore civil disobedience can be used to achieve almost impossible goals.