Wednesday, May 27, 2020

What Type of Academic Paper Is a Movie Review

A movie review is a form of criticism where a movie is analyzed basing on genre, actors, storyline. A report of a film is a writers view on a certain picture. A good movie review must inform the readers as well as persuade them to watch it. However, the writer must know and feel the frames and do not tell the whole plot and tell what surprises the readers should expect. So, composing a professional report requires practice and skills. Therefore, composing a decent report of a film is definitely a piece of art that requires not only following instructions but understanding what information will make readers watch the film. A writer must have great analytical skills to define what will make a huge audience to become interested in the story and live it by watching the picture. The secret of a successful film report is being able to avoid general expressions. You should learn how to make your paper individual, providing clear reasons. In this article, you will find out how to create a film report and interest your audience. How to create a review of a film? If your task is to create a film review essay, there are 5 effective tips that will assist you when composing a great overlook no matter the genre, expected audience, or length of the movie. Follow these guidelines to compose an exciting report of a film: Watch the movie. The very first tip that you cannot skip is actually watching the film. Take time to understand the picture in a calm environment when no one disturbs you. Of course, the more times you can watch the film, the better you will understand the directors idea of a picture and the role of each character. This will help you to make to form your unique opinion. Form your opinion. After watching the picture, you should express your view. Note details and scenes that made you like and dislike the movie. If you loved the movie, mention a great actors performance, unforgettable action, the usefulness of the story for our generation and people in general. So you should interpret why you gave the film a high rate. If you were not impressed with the movie, explain why the watchers should not waste their time and money on watching a certain picture even if the main character if a very famous actor. If your view on the film is okay then explain what did not make you enjoy it and recommend but do not forget to say something like: â€Å"I really liked Keanu Reeves performance, therefore I could not skip another film with him. Still, there were so many boring scenes especially fiction, so I cannot recommend it for everyone unless you are a fan of Keanu Reeves or love fiction.† Understand your audience. Depending on your audience, you should choose the right approach. Writing a movie review for children, women, or men requires a diverse attitude. For example, a report of a movie for kids should match their age, so you need to make a good word choice. If you make a report of a film for women, then it is best to form a report on romantic details, relationship, and what helps women to become successful. If your report is addressed mainly to men than you should point the readers attention on strength, power, independence, and freedom. Actors. Undoubtedly, a significant part of every movie is actors. Mention who is acting in the film, whether you are impressed with their performance, as long as many people watch films exceptionally to see their favorite actors once again. Giving an outline. To give an outline is not that easy as many writers think. When you love the film, it is essential to explain why. However, you should not overstep the line and reveal the most surprising moments of the film or tell the readers how the film ends. You can say that the readers should expect surprising scenes, unexpected turns, and get ready for a joyful time when watching the picture. How should a movie review essay look? Write your film report following these steps to make it look professional: Introduction. Give an overview of actors and describe what the film is about. This paragraph will help the readers to make a decision to experience the film or not without finding out about your personal opinion in the rest of the report. Description. Describe the storyline of the film without revealing most interesting and exciting scenes based on your view and impression. Inform the readers which actor plays which role. Analysis. Announce your thoughts of the film analyzing the directors idea, the actors performance. Explain your likes and dislikes. Conclusion. Explain why a certain film was helpful in understanding the subject you are learning at college or university. Finally, you can inform the readers when the film will be released. If you know the date, mention it and tell where the film can be seen. Do not forget to mention the basic facts of a film such as: The title of the picture, and the year it came out The directors name The main actors names The genre Once a report is done, do not be lazy to read it a few times. Make sure your paper has a right structure, if not, edit it. Delete sentences that include phrases â€Å"I think†, â€Å"I do not like†, â€Å"It is great† and add material that is related to the film. Let someone read it to make sure that your homework is free of mistakes and excites the readers. If you can share your report and let people read it, this is a very effective way to tailor the paper and make it perfect. The more comments you get the better you can make your paper. Order a custom movie review on the Internet Any review whether on movie or book is one of the best ways to develop a critical opinion. When you get a task to review a movie, be prepared to learn and practice critical thinking and drawing an outline for a certain film. However, if you have never reviewed a film, doubt your grammar and spelling, or have a specified deadline, we would suggest you to order a film review essay and get it done by experienced writers. You will have an excellent support and assistance at composing an interesting and persuasive movie report written in the right format. By ordering a custom movie report, you will learn how to compose this type of academic paper and will do well when getting such task the next time. Get a professional film review perfectly structured, written in academic style, having excellent word choice, sentences flow, grammar, and spelling. Expert writers will help you to compose a report on any film, deliver it on time and make you impress your teachers and professors with a great result. Examples of film review essay can be found online as well as at our writing service. It is recommended to read reviews of the films you have already watched and liked, therefore, you will have a clear understanding how the film is described in a written form.

Saturday, May 16, 2020

The First Amendment Anti-Discrimination Law - Free Essay Example

Sample details Pages: 9 Words: 2613 Downloads: 2 Date added: 2019/04/24 Category Law Essay Level High school Tags: First Amendment Essay Did you like this example? Introduction A baker started his day with a prayer and a cup of coffee. He collects all the ingredients for his cake recipe when a gay couple walks in and asks for a wedding cake, completely unaware of what would come for him after this July afternoon. In Masterpiece Cakeshop Inc. Don’t waste time! Our writers will create an original "The First Amendment Anti-Discrimination Law" essay for you Create order v. Colorado Civil Rights Commission, the court sheds light on the tensions between the First Amendment and Anti-discrimination laws, attempting to draw the line between individual freedoms and discrimination. The outcome of this case would fuel the ongoing fight for LGBTQ rights in the United States, especially under the new administration. The Supreme Court not only decides whether the application of Colorado’s Anti-discrimination law violates Free Speech or Free Exercise Clauses, but also how to balance the conflict between religion and homosexuality in today’s society. Roadmap This paper explains the facts of the Masterpiece Cakeshop case and highlights the relevant law and decision of the Colorado Court of Appeals. The paper discusses the issues at hand and pinpoints what the Supreme Court has to decide. It will provide a detailed explanation of the rationale of the Colorado Court of Appeals and touch upon the petitioner’s argument. Through a close analysis of both sources, this paper will explore the differences of the opposing parties and reveal the strengths and weakness of their arguments. Finally, the paper will conclude by proposing that the Supreme Court should uphold the Colorado Court of Appeals judgement. Statement of facts of the case In Masterpiece Cakeshop Ltd. v. Colorado Civil Rights Commission, the petitioners were Colorado Civil Rights Commission on behalf of Charlie Craig, and David Mullins and the respondents were Masterpiece Cakeshop, Inc. and Jack C. Phillips. In Lakewood, Colorado, Craig and Mullins visited Masterpiece Cakeshop and asked Phillips to design and bake their wedding cake to celebrate their same-sex marriage. Philips politely declined and explained that he does not make wedding cakes for same-sex weddings because of his religious beliefs; however, he willingly offered to provide other baked goods as alternatives. Craig and Mullins filed discrimination charges on the basis of sexual orientation under the Colorado Anti-Discrimination Act. Craig and Mullins also filed a complaint with the Office of Administrative Courts claiming that Masterpiece had discriminated against them in a public accommodation because of their sexual orientation, also in violation of the Colorado Anti-Discrimination Ac t. The parties did not dispute any material facts and therefore filed cross-motions for summary judgement. The Colorado Court of Appeals affirmed the Commission’s decision in favor of the respondents. Masterpiece and Phillips appealed. Recitation of the relevant law There are two laws relevant in this case. The First Amendment prohibits laws â€Å"abridging the freedom of speech† and prevents congress from making laws that â€Å"prohibit the free exercise of religion.† The Colorado Anti-Discrimination Act (CADA) states that it is unlawful for a 2 person to refuse, withhold, or deny to an individual or a group â€Å"because of †¦ sexual orientation †¦ the full and equal enjoyment of goods services, facilities, privileges, advantages, or Masterpiece Cakeshop Ltd. v. Colorado Civil Rights Commission1 U.S. Constitution2 accommodations of a place of public accommodation.† In order to file a discrimination claim 3 under CADA, plaintiffs must prove intent and that the discriminatory action was based in whole or in part on their membership in the protected class. Statement of the issue and holding The issue is whether the application of the public accommodations law to design and bake a cake for a same-sex wedding, which conflicts with religious beliefs, violate the Free Speech or Free Exercise Clauses of the First Amendment. The Colorado Civil Rights Commission found Masterpiece Cakeshop Ltd. in violation of CADA. The Colorado Court of Appeals affirmed on the basis that the Colorado public accommodations law does not violate Phillips’ first amendment rights. The supreme court must decide if the application of the Colorado public accommodations law that compels Phillip to express beliefs that conflict with his religious views violates the Free Speech or Free Exercise Clauses protected under the First Amendment. Another issue is the scope of what constitutes â€Å"symbolically expressive† in warranting First Amendment protections. The court of appeals held that designing and creating a custom cake is a form of conduct and not expressive speech. The Supreme Court m ust also determine whether or not the art of baking constitutes speech or conduct. Explanation of the rationale of the court of appeals The Colorado Court of Appeals referred to previous United States Supreme Court decisions to support their rationale. Masterpiece asserted that its refusal to serve Craig and Mullin was solely because of their intended conduct to enter a same-sex marriage, and not â€Å"because of† their sexual orientation. The Supreme Court recognized that distinctions between discrimination based on status and discrimination closely related with status were generally inappropriate. When conduct is so closely correlated with a status, the conduct is predominantly performed by people with that status: Gays, lesbians, and bisexuals predominantly engage in same-sex marriage. Masterpiece admitted that it refused to serve Craig and Mullin because of its opposition to same-sex marriage, which the court established as closely correlated to sexual orientation. Conseq uently, the court can reasonably assume that Masterpiece’s decision involved an intent to discriminate because of sexual orientation. The court of appeals also referred to the Supreme Court decision in Elane Photography, LLC v. Willock 309 P.3d 533, 60-64. In 2006, Vanessa Willock attempted to hire Elane Photography to take pictures during her wedding ceremony; however, Elane Photography refused to provide service due to the owner’s Christian beliefs. In 2012, the New Mexico Supreme Court held that New Mexico’s anti-discrimination law extends to protect â€Å"conduct that is inextricably tied to sexual orientation.† They also referred to Elane Photography, LLC v. 5 Willock to address Masterpiece’s claim that it did not completely refuse service by offering alternative goods. Elane Photography offered other services; however, offering alternatives does not change the fact that it refused to provide services offered to the public. The court also raised the issue of whether the Commission’s cease and desist order violated the First Amendment by requiring Masterpiece to make cakes for same-sex weddings. In order to decide if conduct is â€Å"inherently expressive,† the court must determine if there were any intentions of conveying a message and whether â€Å"the likelihood was great that the message would be understood by those who viewed it.† The conduct in question was the Colorado government’s mandate that Masterpiece must comply with CADA. The court concluded that selling wedding cakes to all customers, regardless of sexual orientation, does not communicate a celebratory message about same-sex weddings to a reasonable observer. It reasoned that the public would have no way of knowing if Masterpiece decided to serve their customers because of its views on same-sex marriage. The court also deduced that the fact that a business charges for its services reduces the likelihood that someone would believe that Masterpiece supports the message reflected in its products. The court made another reference to Elane Photography, LLC v. Willock 309 P.3d 533, 60-64. In 2012, New Mexico Supreme Court held that â€Å"while photography may be expressive, the operation of a photography business is not.† New Mexico’s public accommodations law did not force the 7photographer to convey a message, but rather mandated tha t the business as a public accommodation cannot discriminate against potential clients. By precedence, the court similarly concluded that CADA did not compel expressive conduct. Masterpiece’s argument (that the Commission focused on the conduct rather than the product) prompts the threshold question whether the compelled conduct was â€Å"sufficiently expressive.† The court determined that the Commissions order was not â€Å"sufficiently expressive† to call for First Amendment protections. It recognized that a wedding cake may convey a certain message in some circumstances; however, Philips refused service before discussing the cake’s design and hence, evidence of Craig’s and Mullin’s wedding cake details were not relevant to the case. The court also held that under CADA, Masterpiece is not obligated to agree with the views of its customers and can out rightly say so. By doing so, â€Å"such a message would have the effect of disassociating Masterpiece from its customers’ conduct.† In dealing with Free Exercise of Religion, the court concluded that CADA is a neutral law of general applicability, and hence, does not violate the first amendment. To support its argument, the court referred to Smith, 494 U.S. at 877. In 1990, the court concluded that the Free exercise clause â€Å"does not relieve an individual of obligation to comply with a valid and neutral law of general applicability† on the basis that the law forbids action that the religion requires, and vice versa. If the law burdened a religious practice, the law must be justified with â€Å"compelling government interest.† The court held that CADA was generally applicable because 9 it did not exclusively exempt secular conduct. In response to Masterpiece’s claim that CADA was not generally applicable because of its exemptions for bona fide relationships, the court mentioned that such circumstances do not discriminate on the basis of religion, and on face value, apply to both religious and secular conducts. CADA only exempts public accommodations that are principally used for religious purposes. The court also concluded that CADA was neutral. Masterpiece argued that CADA was not neutral because it exempts entities used for religious purposes, but not Masterpiece. The court held that Masterpiece was not exempt because the bakery was not primarily used for religious purposes. The court also added that, logically, the existence of an exemption for religious entities undermined the claim that the law discriminated against Masterpiece’s religious standpoint. The court of appeal concluded by establishing that the hybrid rights claim did not apply because the court had already decided that the Commissions cease and desist order did not violate Masterpiece’s right to expression. The court also held that, although the Colorado Constitution requires that it reviews neutral laws of general applicability under strict scrutiny, Colorado appellate courts have consistently relied on federal precedent when reviewing free exercise claims. The court concluded that CADA is â€Å"rationally related† to Colorado’s interest in eliminating discrimination in public accommodations. It mentioned that discrimination based on sexual orientation, especially in places of public accommodation, have adverse economic effects. Explanation of the petitioner’s argument The Petitioner focused on four main arguments against the holdings of the Colorado Court of Appeals. First, the petitioner claimed that the court reasoning conflicted with the Supreme Court’s compelled speech precedent, in that the court of appeals held that the state can compel Phillips to create a wedding cake that promotes a message he did not agree with and rob him of ownership over any message portrayed in his art. In other words, Phillip’s custom wedding cakes constitute speech and therefore, the state cannot compel him to create speech. Secondly, the petitioner argued that the holding that Phillip’s art was conduct and not speech directly conflicts with rulings by the Ninth and Eleventh Circuits. The Ninth and Eleventh courts essentially determined that the art of tattooing was pure expression â€Å"entitled to full constitutional protection.† The petitioner argued that the Ninth and Eleventh Circuit would have concluded that Phillip’s custom wedding cakes were pure speech. By minimizing the â€Å"creative process† as merely actions, the court of appeals avoided strong precedent against compelled speech. Alongside arguing that the court’s decision (that artistic cakes are non-expressive) fuels conflict in what is considered expressive, the petitioner believed that the ruling that Phillips violated CADA conflicts with the Supreme Court’s free-exercise precedent and the decisions by the Third, Sixth, and Tenth Circuits. The petitioner argued that by rejecting religious beliefs as a valid reason for declining an order, the Commission â€Å"singled out† Phillips’ religion for â€Å"discriminatory treatment.† In similar cases, the Commission considered the baker’s objection as â€Å"message-based† except of Phillips . Analysis The biggest difference in interpretation lies in logical versus emotional approach of the opposing parties. The court of appeals argued that the commissions order, â€Å"even if compelled by the government,† did not warrant first amendment protections because it was not sufficiently expressive. However, the petitioner argued that the mere idea that the government can compel conduct, even if it is justified, violated the constitution. Hence, the compelled speech doctrine should cease to exist on the basis that historically and in this case, the government had overstepped and â€Å"magnified the intrusiveness† of its order. Like the state cannot force people to recite the Pledge of Allegiance, it cannot force Phillips to conceive and form art that delivers a message that he does not agree with. Yet, the court of appeals explicitly stated that the compelled conduct was just that Masterpiece act in accordance with CADA by not basing its decision to serve a client on sexual orientation. If Masterpiece wishes to sell wedding cakes to heterosexual couple, it must also sell wedding cakes to same-sex couples in the same manner. Though the appeal of the petitioner’s argument lied in the idea that Colorado expects him to develop a custom design that celebrates homosexual marital union and physically create a wedding cake, which is typically very labor-intensive, the argument falls short by not distinguishing Phillips as a cake artist from that of a hairdresser or caterer. To add, the petitioner did not take into consideration that Phillips declined to serve Craig and Mullins before even discussing what they wanted in their wedding cake. As reflected in the explanation of the rationale of the court, the court of appeals took a very logical and organized approach when ruling that Phillips’ custom wedding cakes was conduct. The court could not determine if Craig’s and Mullin’s desired wedding cake constituted symbolic speech because, again, Philips declined Craig’s and Mullin’s request before any discussion about the cakes design. The petitioner responded by referring to the Ninth Circuit holding in Anderson v. City of Hermosa Beach, where the Ninth Circuit ruled that a tattoo is a form of expression â€Å"entitled to full constitutional protection.† It held that speech should not lose First Amendment protections based on the kind of surface it is applied. The petitioner argues that Phillip’s cakes are no less art than tattoos, composed of words, abstract or realistic images, and symbols, â€Å"all of which are protected forms of expression.† Although the petition er claims that the court of appeals â€Å"evaded strong precedent† by declaring the art of baking wedding cakes as conduct, there is doubt whether the Ninth Circuit holding can even apply. The tattoo parlor did not violate any law, where Masterpiece cake shop ran into conflict with the public accommodations act. At this point, the petitioner seems to be picking at strings in efforts to work around the structured approach of the court of appeals, perhaps attempting to draw sympathy from the Supreme Court. It is also interesting to note the emotional, descriptive, emotional diction in the petitioner’s argument as contrasted to concise, stern diction of the court of appeals. Conclusion The Supreme Court should affirm the Court of Appeals decision that the Colorado public accommodations law does not violate Phillips’ first amendment rights. Although a grey area exists in where to draw the line between discrimination and freedom of speech or religion, the Court of Appeals proposed the stronger argument. At the end of the day, CADA is not telling Masterpiece to completely alter his views on same-sex marriage, but rather, to simply offer service to all people, regardless of sexual orientation, if it wishes to operate as a public entity. As mentioned earlier, this case plays a huge role in ongoing fight for LGBTQ rights.

Wednesday, May 6, 2020

Traditional Media vs. New Media - 3106 Words

The Man Behind the Curtain Words do not stand in place of things, but instead of things. How can one talk about media in the world where media seems to be a shared dream (hallucination if you like), specter with divergent forms, common denominator with apparently little consensus among people of what it could even mean. Therefore, questions regarding the nature of medium, and consequently new media should not be sought exclusively in contemporary culture. Throughout this paper I will lay out two anecdotes which should illuminate more clearly not only the nature of the problem, but its lineage. When young Dorothy Gale accidentally ended up in the strange Land of Oz, the initial bewilderment she experienced in an unknown land quickly gave†¦show more content†¦Meaning in the age of intelligent machines This proposed unidirectional laying out of the media value chain cannot account for all the specificities that take part in cultural processes. If the one side of the spectrum refers to the traditional notion of hierarchical medium that controls the flow of information from the producer to its receiver, the other side underlines the importance of â€Å"audience† as constitutive for the interpretation of messages. In other words, the same permissiveness that enables dominant media structures to influence a wide array of people through cultural hegemony, at the same time makes space for the oppositional and negotiated reading of the same media value chain. Stuart Hall outlined this theory in his famous essay Encoding/Decoding (1973). In this way, studies of media practices took into account not only the (hegemonic) nature of dominant structures, but also habitus of audience who now had to opportunity not to be subjected to a particular kind of reading. Race, culture, class, ethn icity, geography and such were all part of necessary conditions that should be considered when talking about media production and values. Isn’t Marshall McLuhan’s view on television akin to the aforementioned view on media practices as intersubjective? In his famous nomenclature (1974), television is considered as cool media, that is, a medium that â€Å"requires† its viewer. To McLuhan, television image was a result of technology of mosaic – process of imageShow MoreRelatedTraditional Media vs. New Media Essay examples2605 Words   |  11 PagesIn the current age of technological advances, it seems that old media is facing competition from ever expanding new forms of media. Traditional media often referred to as old media, consists of broadcast/cable television, radio, newspapers, magazines and the majority of print publications. The earliest form of old media was a Newspaper that have been around for centuries, straining off as written newsletter, and ultimately progressing into an official true publication. â€Å"The first true newspaper inRead MoreCURRENT EVENTS ANALYSIS: TRADITIONAL MEDIA MARKETING VS. SOCIAL MEDIA MARKETING1270 Words   |  6 PagesANALYSIS: TRADITIONAL MEDIA MARKETING VS. SOCIAL MEDIA MARKETING With every passing second, we get more connected. The use of social networks is at an all time high among consumers and businesses alike. Facebook boasts 900 million users; YouTube gets 4 billion views per day, and Twitter reports that 1 billion tweets are sent per week. The numbers are staggering, the growth shows no sign of slowing, and the writing is on the wall; if you want to reach consumers, social media is the placeRead MoreImportance Of Websites For Business?1603 Words   |  7 Pagesmost powerful that can run a lot of websites; nonetheless it is the most difficult since requires us to be familiar with HTML, CSS, PHP, and other common coding languages (Mening, 2016, Retrieved from What is JWU Photography? What defines photography? Photography is a visual art form, a passion, is creativity, a hobby enjoyed by many, and a practice to create beautiful, meaningful, lasting, and durable images. JWU Photography isRead MoreDiscrimination Against Qualified Individuals With Disabilities Act1191 Words   |  5 Pagesbarely a new concept for businesses, no matter if they’re new or established. Despite the rapid change in HR methods, many of the classic recruiting methods still have roles to play in today’s world. â€Å"Newspapers are considered one of the oldest methods of connecting with people in their homes, and are still picked up and read by a large segment of the population today† (Traditional Recruiting Methods vs. Modern Recruiting Methods, 2016). In addition to traditional home delivery papers, most media companiesRead MoreTOMS Shoes Public Relations Campaign1021 Words   |  5 PagesContents Situation Analysis 2 Critical Issues 2 Core Problem 3 Campaign Goal 3 Objectives 3 References 4 TOMS shoes was founded by Blake Mycoskie in 2006 based on the simple line: One for One. With every pair of shoes purchased, TOMS will give a new pair of shoes to a child in need. The TOMS mission statement translates to utilizing the individual consumer’s buying power in order to benefit the greater good of the world. The TOMS mission statement transforms consumers into benefactors and allowsRead MoreThe Impact of the Internet and Social Media on Activism1185 Words   |  5 Pagesonly a few years ago. Through social media, we actively participate in creating, editing, and consuming a never-ending stream of data. Private corporations and protagonists of political or social change all vie to reach and engage highly targeted audiences. Can a social media campaign be an effective tool, helping recruit people to volunteer and become physical participants in lobbying for change? Two camps have emerged, with one side proclaiming that the new world of Internet activism transformsRead MoreThe Role Of Media As A Powerful Medium That Shapes And Reflects The Beliefs, Attitudes, And Values Of Society992 Words   |  4 PagesCharacter Portraits Mass media is a powerful medium that shapes and reflects the beliefs, attitudes, and values of society. Through mass media, we are able to expand our knowledge and understanding of social concepts embodied in sports. Duncan(1992) conducted a study of female presentation in sports which examined male and female athletes presentation. She saw that there was a notable difference in the way commentators referred to men an women athletes. Women were referred to as â€Å"girls† or â€Å"women†Read MoreMass Society Theory Essay627 Words   |  3 Pagesconsistent with Marx’s â€Å"alienated masses† Scholars blamed the media for the rise of fascism History of Mass Society Theory During the 1920’s, Hearst and Pulitzer changed their ways and became serious about reporting the news The American Society of Newspaper Editors formed and pledged to tell the truth about the news The ethical standards of the industry soared In the 1950’s, the introduction of television brought with it a whole new set of issues Television led to cable television, satelliteRead MorePrintted Newspaper vs. Online Newspapers1118 Words   |  5 PagesOnline newspapers vs. print newspapers In an early morning of a winter day with cold wind and snow breeze blowing out, hardly any people are waiting to put a quarter into an old automated newsstand to get there newspapers at a corner near the Union Station in downtown of St. Louis city. Hardly to find young people in that crowded but aged people are likely to prefer the traditional newspapers than the new type which is online. In contrast, most of young people who tend to spend most of their lifetimeRead MoreSocial Media Marketing Methods For Customer Acquisition Essay1145 Words   |  5 Pagesuse social media marketing methods in conjunction with the traditional marketing methods for customer acquisition. I have noticed that many marketing professionals seem to use Facebook, Twitter, Instagram, and other social media outlets more than the traditional newspaper, radio and television advertising. I will explore whether the use of the new social media marketing methods is more cost effective and if it should be used as a stand alone method or in conjunction with the traditional marketing

Tuesday, May 5, 2020

Logistics Case Study Demands of Customers and Markets

Question: Discuss about theLogistics Case Studyfor Demands of Customers and Markets. Answer: Introduction Although most companies might claim to respond to the changing demands of customers and markets, very few of them have requisite agility within their supply chains to make deliveries in such claims. Zara is one firm that stands out. The firm rapidly designs, produces and ships the latest fashion to its stores in far off locations. Zara logistics case study provides a description of how the firm, operating in Galician La Coruna in North-west Spain, has been able to maintain its flexibility and speed in its industry of garments (Tiplady, 2006). The case illustrates a fast-response global producer, supplier and retail network. The success of the company is as a result of logistic management strategies derived from the seven supply chain management principles listed in the case. Analysis of Issues in the Case Zaras case study raises a number of issues. It also points out where the company is based, and states that it is one of the fastest growing companies. Unlike any other companies, the case makes it clear that the success of its growth is because of a clearly defined supply chain. Unlike its competitors, Zaras supply chain is fast and its inventory levels are low (Sheffi , 2012). Consumers love it when they order products and get them within a short time of waiting. The case indicates that most apparel companies like Zara end up failing because they face difficulties in this area (Malviya, 2015; Mangan, Lalwani and Lalwani, 2016). According to the author, the manufacturers are hindered by obsolesce of their products, and are later stuck with those products because the market does not want them. The problem with this is that they do not have ways to get rid of the products. This is a form of wastage that lean systems work hard to eliminate. The other issue that the case raises is the distance between sections of the same organization. Some organizations fail because a product has to be moved distances before it is completed and taken to the customer. This leads to wastage of time and delays for the customers. Zara eliminates this problem by ensuring that all the processes take place under one roof, from design to packaging of the product (Mangan, Lalwani and Lalwani, 2016). When everything is done in one facility, colleagues easily consult each other in case problems with the product arise. In addition, the case study raises the issue of distribution of the complete product. Zara ships the finished products to its stores worldwide according to the schedule that it has created. If customers are asked to wait for their products after two weeks, they are guaranteed and are sure they would get the product at that short period. Most companies fail in this section. Customers lose faith because by the time they come back to collect their products from the stores, they are disappointed by the news that the product is not yet available. The case points out that store managers at Zara use handheld devices so that they can maintain the schedule. With the devices, they are able to post real-time orders. Another issue raised is the visibility of the supply chain. All the individuals along the supply chain are able to tell where a particular product is, that is, from the store managers to designers and manufacturers on site. Most companies that fail here because they cannot track the exact position of the ordered product. This leads to wrong information being delivered to the customers. In addition, the case study points at the adequacy within the company. Unlike in other companies, Zara has spare capacity ready. If trucks, warehouses or certain products are required urgently, the firm is able to provide them immediately. This ensures that there are no delays within the supply chain. Companies that do not have ready supply capacity waste a lot of time as they wait for the one that has failed to be repaired (Mangan, Lalwani and Lalwani, 2016). This trend makes the customers uneasy and they end up finding for alternative firms that they can trust. Zaras case study is closely examined by other companies because the firm has managed to eliminate most problems along the supply chain for fast and unique retailing. Logistics Management Strategies That Enable Zara to Be Successful The first strategy that makes Zara so successful is its ability to maintain the lessons learned and make them the foundations of the business. Since its establishment, the firm has always been aware of what is happening in the market, and it does everything possible to adapt to those changes. The story of Zara dates back in 1963. In that year, Amancio Ortega Gaona began manufacturing women lingerie and pajamas for wholesalers (Walt, 2013). However, in 1975, a German customer cancelled a large order and Ortega was prompted to open the first Zara retail shop. The initial intention was to have an outlet where cancelled orders can be retailed (Ehrmann, 2016). The experience taught the company the importance liking manufacturing and retailing. The company is always guided by this lesson. Its job is to maintain the connection between the factory and the customers. Another strategy is the synergy between operations and business. The companys overarching strategy is to ensure that it grows with vertical integrations through diversification. Zara acclimatizes couture designs, manufactures them, distribute them and retails the garments within a fortnight of the original designs first appearance on catwalks. The firm owns the supply chain and ensures that it competes on its own speed to market. It is their brand to value responsiveness and speed to latest fashion trends. The company was once labeled by New York Times, mind-spinningly supersonic because of its high speed (Jacob, 2012). The firms other strategy is the just-in-time production strategy. Zara delivers trendy and fashionable numbers for different tastes via an integrated and controlled process just-in-time (Folpe, 2010). In order to succeed in this, the company keeps a good amount of what it produces in-house and ensures that its factories reserve about eighty five percent of that capacity for adjustments within seasons. In-house manufacturing enables the company to maintain its flexibility in frequency, amounts and variety of new products to be launched. The firm is able to maintain this trend because of its heavy reliance on sophisticated textile sourcing and sewing amenities located near design factories in Spain. The other strategy that Zara uses is for its success is creation of shortage and demands. The firm has more capacity that responds to demand as it occurs and changes. For instance, Zara operates four days weekly on full time and around the clock, leaving time for more shifts as well as temporary labor that can be added when required. This high capacity results to frequent shipping of the products created. As more new garments are supplied, more customers visit the stores, creating a shortage and opportunity environment. This strategy enables the company to provide customers with more fashion at full price because they are able to experience exclusiveness and scarcity. The total price is reduced as a result of the marked down merchandize in comparison to that of competitors. Maintenance of a Sustainable Competitive Advantage The company should do more to maintain its success in future. In its logistics and throughout the supply chain, the firm should employ the lean system (The Ends Report, 2012). All the way from raw materials to finished products on shelves, the company should ensure that there is no wastage. Currently, the company commits 6 months in advance to approximately twenty percent of the seasons line. By the beginning of the season, Zara locks in sixty percent of its line at the beginning of the season. This means that 40 to 50 percent of its garments are designed and produced within the middle of the season. The firm gets to work when a certain design is a must-have and new in the street. Zara has maintained the trend of churning out new styles and fast-tracking them to their stores around the globe. While this is good, the firm should always control the amount produced to ensure that wastage is eliminated according to lean system. It is important for the company to invest in Information technology systems that would be used in collection of data, data processing and analysis. Through such systems, trends of what and how customers make their purchases will be visible and enable the company make appropriate plans and strategies (Sanders, 2016). Currently, the managers for the respective stores communicate to the designers and manufacturers on the feedback they get from customers, that is, what they like, dislike and the type of clothes they are looking for. Integration of IT systems in future would enable customers provide their views without necessarily stepping to Zaras stores. In addition, the company should ensure that the wages of the European workers is more than those of the counterparts in the developing countries (Pendleton and Finkel, 2016). This will help the firm to keep its best talents. Zara Compared to Myer, Dell and a Fortune 500 Company Myer Myer is the largest chain group in the retail industry within Australia. It consists of more 67 stores strategically located in different locations. The stores have particular brands and have embraced mobile, digital and online platforms. The company has created a socially dependable enterprise and keeps manageability as the foundation of the business. Manageability considers social effects, finance and ecology of the business systems. Pillars created by the business include: more than 50 million Myer reward cards have been distributed to customers; Individual rewards are used by My Myer team to improve development; community contribution and support helps create relationship with society through my community; and finally, use of My environment reduces the firms energy use (Westcott and Pendleton, 2013). Dell Dell pays attention to clients and pay attention to what their PCs require. The firms motto is Learn, Listen and Convey. Direct model enabled the company to be proficient on supply chain. According to their model, they do not make to stock, they make to arrange. This reduces the duration of process. The company empowered its full production through the following four stages: keeping track of what was taking place in the business, designing a supply chain that meets the requirements of its customers, ensuring that capacity is enabled, and stabilizing the situation to make sure it works (Grinnell, J. and Muise, 2011). There is a rivalry between Myer, Dell and Zara in terms of design and retail business. Although Myer is costly, it is effective. Both Myer and Zara puts much focus on the customers. However, Zara takes its time to listen to the customer and do what they want. In contrast to Myer, the strategy that makes Zara a favorite is the supply chain technique (Bonnin, 2012). The firm is very fast new garments are conveyed as expected. Items that are not sold are taken back to the headquarters and shipped to places where demand is high. Dell is a successful acclaimed company with PCs. Like Zara, Dell listens to customers and delivers what they require. Dell uses a basic supply chain, that is, customer, to Dell, to suppliers. Zaras supply chain is a bit complex because the firm includes planners, producers, circulations and sources to all stores. Supply chain at Dell is Horizontal whereas that at Zara is vertical. Dell manufactures PCs after customers request for them in order to eliminate stock expense. Zara, on the other hand, has more distribution centers where they supply the complete products. Fortune 500 Company- Toyota Toyota is a fortune 500 company currently ranked at position 8. The firm is a pioneer in the car industry even though it has been facing challenges. The challenges made the company lose a market to Volkswagen and General Motors. Lean manufacturing is ascribed to Toyota firm. One of the foundations that made the company successful is the creation of global destinations such as Malaysia, Pakistan, Argentina, Brazil, France and US (Dutta, 2011). Also, Toyota succeeded because it created an administration that incorporated the firms supply chain. The assembling frameworks at Zara are displayed according to thoughts that were created from Toyota. For instance, operations with high economy of scale are directed to Zaras in-house cost reduction. Conclusions In conclusion, Zara has succeeded because of the logistic management strategies that it has put in place. The firm has thousands of stores all over the world. However, garments to all those stores are designed and manufactured in a facility in Spain. This represents a very wide market served by a single base. The firm therefore strives to meet needs of all its customers by ensuring that all its activities are well coordinated. For this purpose, store managers use handheld devices to provide real-time information of customers orders, both to the designers and to the customer. The firm has adequate resources to ensure that the supply process goes on even after breakdowns occur. In addition, the supply chain has been made visible. In order to succeed, the company recognizes the importance of customer feedback. Feedback creates an inextricable link between customers and designers. Special teams act on the feedback received from the stores in order to maintain the companys brand. All thes e strategies are derived from the seven supply chain planning principles. Recommendations Globalization has been the way to go for most companies. Zara is not an exception. According to (2016), the company is ranked position 53 in the worlds most valuable brands. The clothing retailer is currently in 88 countries with more than 2,100 stores globally. Even after such expansion, Berfield and Baigorri (2014) argue that the firm is not ready to put its ecosystem to a test. Zara is a global company that does not act locally. Researchers argue that the secret of the companys success is its centralization. Having its major operations in Spain alone makes the company to make decisions in a very controlled and coordinated manner. This trend poses the risk of the firm losing a share of its market as competitors increase. This risk can be eliminated by opening a second factory elsewhere. In this case, the best recommendation is for the company to create another base from which it will be designing and manufacturing its garments, just like it is done in the Spain headquarters. With 142 stores, China has the largest number of stores after Spain. This would be probably the second best place to create a factory. In the past, other retailers have tried to expand their base and they faced complete closure. A good example is the Borders Group Inc. book retailers. However, strategy missteps and mistakes can be avoided by closely monitoring market trends and customer feedbacks. Once the company opens a second factory elsewhere, it should maintain the same culture as it has always done. For instance, the new factory should maintain the schedule of taking orders twice per week and making the deliveries. With proper coordination, monitoring and evaluation, the firm will continue to do better in future. References Bonnin, AR 2012, 'The Fashion Industry in Galicia: Understanding the 'Zara' Phenomenon', European Planning Studies, 10, 4, pp. 519-527 Dutta, P. (2011). Corporate Sustainability: A Case Study on Toyota Motor Corporation. Indian Journal of Applied Research, 4(8), pp.105-108. Ehrmann, C 2016, 'Zara's first Michigan store to be at Somerset', Crain's Detroit Business, 32, 48, p. 0005, Folpe, J. M. (2010). Zara Has a Made-to-Order Plan for Success. Fortune, 142(5), 80. Grinnell, J. and Muise, C. (2011). Dell Computers: Competing Toward Decline?. Journal of Business Case Studies (JBCS), 6(3). Jacobs, A. (2012). At Zara, in Midtown, Its All a Tribute. [online] Available at: [Accessed 5 Dec. 2016]. Berfield, M. and Baigorri, M. (2014). Zara's Fast-Fashion Edge. [online] Available at: [Accessed 5 Dec. 2016]. Malviya, S. (2015). Zara becomes the first apparel brand in India to cross $100-million sales mark. [online] The Economic Times. Available at: [Accessed 6 Dec. 2016]. Mangan, J., Lalwani, C. and Lalwani, C. (2016). Global logistics and supply chain management. 1st ed. New York: John Wiley Sons. Pendleton, D, Finkel, I 2016, 'A Zara of Modesty Rises in Turkey', Bloomberg Businessweek, 4467, pp. 28-29, Sanders, NR 2016, 'How to Use Big Data to Drive Your Supply Chain', California Management Review, 58, 3, pp. 26-48, Sheffi, Y 2012, Logistics Clusters : Delivering Value And Driving Growth, Cambridge, Mass: The MIT Press, eBook Collection (EBSCOhost), EBSCOhost, viewed 6 December 2016. The Ends Report 2012, Zara Joins Phase-Out Of Supply Chain Toxins', Ends (Environmental Data Services), 455, p. 20, GreenFILE, EBSCOhost, viewed 6 December 2016. Tiplady, R 2006, 'Zara: Taking the Lead in Fast-Fashion', Businessweek Online, p. 3, Walt, V 2013, 'Meet the Third-Richest Man in the World', Fortune, 167, 1, p. 74 Westcott, M. and Pendleton, A. (2013). Private equity and labour management in Australia: The case of Myer. Journal of Industrial Relations, 55(5), pp.723-742.

Thursday, April 16, 2020

Promoting Literacy to Students The Challenges and the Solutions

The issue of literacy among students has gained considerable topicality since recently. Because of its provoking matter and the challenging problems, it is worth researching. With the help of efficient solutions, literacy among students can be increased. Thus, basing the research on the theory of phonetic awareness, one can presume that the roots of low literacy rates are going to be found and that the most efficient means of improving literacy rates are going to be found.Advertising We will write a custom proposal sample on Promoting Literacy to Students: The Challenges and the Solutions specifically for you for only $16.05 $11/page Learn More Hence, the purpose of the given study is to define the major obstacles which prevent modern teaching from providing efficient knowledge about the language and the way it works. In addition, the study aims at searching for the probable solutions for the given issue and raising the literacy levels among people, as w ell as finding the ways to establish the means to teach the required rules of the English language in future efficiently. It is worth mentioning that the given research is based on solid theoretical basis and makes efficient use of the relevant sources. The research focuses on the ideas offered by National Institute for Literacy (2011) in the book Put reading first: The research building blocks for teaching children to read. Explaining the basics about the way people acquire the necessary literacy skills, the book provides an all-embracing overview of the practices which are required to make people more literate. According to the results of the research conducted by the National Institute for Literacy, it is necessary to teach the basic literacy skills at a very early age; hence, a very specific solution concerning the ideas for a training program for young children are going to be suggested. However, the other source used in the given research should also be given credit to for its extensive descriptions of the ways in which literacy can be enhanced. In his book Literacy: Help students construct their meaning, Cooper (2011) offers a large set of various practices which can lead to a considerable increase in literacy level. With the help of the colorful descriptions and striking examples, the author shows the way a child’s brain works, thus, helping to develop the which activities will enhance the students’ literacy. At present, the hypothesis for the given research concerns the active promotion of phonetic awareness. Once enhancing the students’ knowledge on phonetics, a teacher can expect an increase in literacy levels. The research is going to be designed in such a way so that the design of certain activities based on a corresponding theory should be supported with a real-life evidence (e.g., opinion polls held among teachers and the statistic data on the students’ efficiency).Advertising Looking for proposal on education? L et's see if we can help you! Get your first paper with 15% OFF Learn More However, it must be added that the research also has its limitations. Since the issue concerns the general level of literacy, the specifics of each child are not going to be taken into consideration. However, average data will still be of great help in offering solutions for the problem. Thus, it can be considered that the given research is going to be rather significant, since the issue presented above is a serious problem for the modern society. Once learning how to encourage children to read more, thus, learning more about various aspects of written language subconsciously, people will be able to pass to a different level of social development, creating the society where people are going to learn the basic principles of literacy since their early childhood. Reference List Cooper, J. D., et al. (2011) Literacy: Help students construct their meaning. Thousand Oaks, CA: Cengage Learning. National Inst itute for Literacy. (2011). Put reading first: The research building blocks  for teaching children to read. Washington, DC: National Institute of Child Health and Human Development and U. S. Department of Education. Retrieved from: This proposal on Promoting Literacy to Students: The Challenges and the Solutions was written and submitted by user Jul1us to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Friday, March 13, 2020

Christopher Alexander and the Art of Building essays

Christopher Alexander and the Art of Building essays In both A Pattern Language and The Nature of Order Christopher Alexander endeavors to create authentic and alive spaces through an organic process of design. His mathematically reinforced patterns, based on ideal function and conceptions of beauty, can be applied to areas as large as cities and as small as individual shelving units. Alexander posits that the patterns allow for optimized design, where desirable relationships between each piece work in perfect unison. Within this theoretical framework, Alexander has outlined his own art of building that can, hypothetically, be followed by others who wish to use it. Most of his theories and writings in this area contain strong points for consideration; this being said, the forced patterns of desirable relationships described by Alexander are also restrictive. Additionally, his ideas about definable beauty make individual creativity irrelevant in his designs, making his methods somewhat flawed in respect to varying taste. The development of Christopher Alexanders theories comes from his strong background in both mathematics and architecture (Kohn 2002). In his earliest works he suggested that designers should identify project requirements and create diagrams to show the interrelationships between them. Diagrams would also be composites of rigorous experimentation. Using these diagrams, computer-generated algorithms would be produced and would dictate how the pieces of the design project should fit together (Kohn 2002). These earlier methods were the beginning of a much more human process but the key elements are the same: there is one true solution and there is a clear process to use to get there. Alexander still uses diagrams and interrelationships to define his buildings and design subjects (Kohn 2002). For example, a basic home diagram illustrates an adult realm and a childrens realm with a large common space connecting them in the center. Intuitively, th...

Wednesday, February 26, 2020

How effective was the Israeli air-land itegration during the Six Day Essay

How effective was the Israeli air-land itegration during the Six Day War - Essay Example The short clash was of far larger implication in strengthening the unique relationship between Israel and the earths supreme superpower than Trumans identification of the Jewish territory in 1948. The actions surrounding the war carried together the injuries of a cultural recognition that strengthens one of the most lasting, effective and inconsistent coalitions of the twenty-first century (Stephens, June 2007). The decade between Sinai-Suez and Six Day Wars perceived the intensifying of several of the drifts in the Egyptian martial instated by the Free Officers after their attainment to authority in 1952. Field Marshall ’Amr and his associates turned the Egyptian militias into their confidential fiefdom, methodically restoring all of the zenith military leaders with men trustworthy to themselves. Although the Egyptian militias continued to have an inner safety role, the task progressively gave way to external security contemplations as the attachment in Yemen pulled in and as Nasser transferred his internal control base away from ’Amr’s more and more suspect militias. Cairo also sped up its drive to get rid of its persistent dependence on U.K. and the West by purchasing ever better quantities of armaments from the USSR and even launching the fundamentals for a domestic armaments industry to finish its dependence on foreign weaponry on the whole. But this proposal prove d a bottomless disappointment, and by 1967, Egypt’s armament plants could not even fulfill the requirements of the militias for undersized quality ammunition (Pollack, 2002, 58). Six Days of War illustrates how the Israeli-Arab clash was rapidly got closer to the Cold War, with the Soviet Union aggressively sustaining certain territories (particularly Syria and, more obliquely, the Palestinians) and the United States holding up other nations-Israel and Iran. This debate is mainly helpful, for it emphasizes how much the earth